Eight services. One integrated team.
Most engagements blend three or four of these. Each is led by a partner, scoped against KPIs you can actually measure, and reviewed against MLR before a single asset goes to your inbox.
Medical branding & identity
Brand systems, naming, packaging and identity for pharma brands, hospital networks and medical-device companies. Built from molecule and mechanism — not from a moodboard.
- Brand strategy & positioning
- Naming & nomenclature
- Visual identity & guidelines
- Packaging & trade dress
- Detail-aid system design
Digital marketing for pharma
HCP and patient programs across web, paid media, email, CRM and onboarding. Instrumented end-to-end so prescribing impact is observable, not implied.
- HCP portal architecture
- Paid media & programmatic
- Lifecycle & CRM
- Patient acquisition funnels
- Measurement & attribution
Medical content & copywriting
Detail aids, leave-behinds, brochures, journal copy and patient leaflets — written by clinicians and our medical writing bench, edited for compliance from draft one.
- Reference-pack assembly
- Detail-aid copy
- Patient education leaflets
- Brochure & collateral
- Scientific journal prep
Conference & event marketing
Booths, symposia, advisory boards and KOL programs at every major Indian and APAC medical congress. Logistics and creative under one roof — no vendor relay.
- Booth design & build
- Symposium production
- Advisory boards
- KOL travel & coordination
- Post-event readouts
Doctor engagement campaigns
Long-term engagement programs that build relationships, not just reach. Specialty-specific. Webinars, monthly digests, peer panels — designed to compound over years.
- Engagement-program design
- Specialty content calendars
- Webinar & peer-panel ops
- HCP CRM & segmentation
- Quarterly engagement reports
CME & educational content
Accredited CME modules, recorded grand rounds, peer-to-peer video and self-paced learning. All scripted, shot and produced in-house.
- CME accreditation pathway
- Module scripting & design
- Studio & on-location video
- Animation & motion graphics
- LMS deployment
Social media for healthcare
Compliant social programs that work inside MLR realities — not in spite of them. We build the workflow, not just the posts.
- Channel strategy & tone
- MLR-friendly content workflow
- Always-on production
- Community management
- Listening & pharmacovigilance
Websites & product sites
HCP portals, patient sites, corporate websites and disease-awareness microsites. Accessible, fast, and built so legal can review without ambushing the launch.
- HCP gated portals
- Disease-awareness microsites
- Corporate & investor sites
- Accessibility audits (WCAG AA)
- CMS & MLR integration
Three ways
to work with us.
Not every problem needs a 12-month commitment. Choose the model that fits the scope; we'll tell you honestly if you've picked wrong.
Project
Scoped, fixed-fee engagements for a defined deliverable — a brand identity, a launch campaign, a website, a CME series.
Retainer
Ongoing partnership across multiple workstreams — usually digital, content and engagement programs running in parallel for a year or more.
Embedded squad
A small ANEX team (3–6 people) embedded with your marketing and medical affairs functions for the duration of a launch.
Where the bench
runs deep.
Eleven therapy areas where we have shipped at least three engagements in the last twenty-four months. Outside this list, we'll tell you so.